MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS

The continuous growth of cultural influence upon the modern societycombined with the increasing role of tourism in the economic life of cities, ledto the development of the “emblem museums”. The “emblem museum”usually becomes a touristic attraction objective that must be visited bytourists from a ci...

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Bibliographic Details

Published in:	Management & Marketing
Main Authors:	Răzvan-Andrei CORBOS, Ruxandra Irina POPESCU
Format:	Article
Language:	English
Published:	Universitaria Press Craiova 2011-01-01
Subjects:	Museums marketing tourism development cultural development competitive advantage marketing mix visitors best practices
Online Access:	http://www.mnmk.ro/documents/2011-2/13_Corbos_Popescu_FFF.pdf