Consumers' intentions to use online shopping apps: A comparative analysis
This study empirically compares four models - the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), integrated TAM/TPB, and integrated TAM/Task-Technology Fit (TTF) - to predict consumers' intentions to use online shopping apps. Using data from 293 online shopping app users i...
| Published in: | Acta Psychologica |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-09-01
|
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825007279 |