Store brand adoption and penetration explained by trust
Purpose - This paper aims to explain variations in store brand penetration using trust. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the impact of trust in store brands across 10 different store brand product categories and among...
| الحاوية / القاعدة: | Spanish Journal of Marketing-ESIC |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Emerald Publishing
2018-12-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-04-2018-0025 |