How does eFangelism trigger hedonic consumption in sports? The mediating role of fan engagement through social networking sites
Abstract Background The power of sports, which plays an important role in bringing modern societies together, in shaping the behavior of individuals cannot be ignored. The role of this power in individuals’ consumption behavior is worth examining. The current study examined the mediating role of fan...
| Published in: | BMC Psychology |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
BMC
2025-10-01
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| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40359-025-03418-0 |