Modelling the new brand equity of destination theory and travel intention: an empirical study from Vietnam
Purpose – There is a lack of research on the causal relationship between a tourism destination’s new brand equity and travel intention. This study aims to identify and explore the model of tourism destination new brand equity, validate and evaluate the relationships between tourism destination ne...
| 發表在: | Tourism and Hospitality Management |
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| 主要作者: | |
| 格式: | Article |
| 語言: | 英语 |
| 出版: |
Faculty of tourism and hospitality management
2023-08-01
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| 主題: | |
| 在線閱讀: | https://thm.fthm.hr/images/issues/vol29no3/3_Bui |