Big data analytics and international market selection: An exploratory study
A great deal of information is available on international trade flows and potential markets. Yet many exporters do not know how to identify, with adequate precision, those markets that hold the greatest potential. Even if they have access to relevant information, the sheer volume of information oft...
| Published in: | Journal of Intelligence Studies in Business |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Halmstad University
2020-06-01
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| Subjects: | |
| Online Access: | https://journal.lu.lv/JISIB/article/view/2291 |