The Effect of Cultural Tendency on Patriotism and its Impact on Customer's Buying Intention and Behavior

In this study, the effect of different aspect of cultural tendency on customer's buying intention and behavior through patriotism was investigated using survey research strategies. The statistical population consisted of flint glass utensil customers in Mashhad; then 310 individuals were select...

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Bibliographic Details

Published in:	پژوهش‌های مدیریت عمومی
Format:	Article
Language:	Persian
Published:	University of Sistan and Baluchestan 2012-04-01
Subjects:	cultural tendency patriotism foreign products customer's buying intention and behavior
Online Access:	https://jmr.usb.ac.ir/article_659_e61aa0a3d821794a93746df203424188.pdf