Breaking barriers: Unveiling challenges in virtual reality adoption for tourism business managers

Purpose – This study investigates the barriers to the adoption of Virtual Reality (VR) in the tourism industry. Although VR has great potential to enhance the tourist experience, the adoption of this technology is still limited in the tourism sector. Building on the fundamental principles of the...

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Bibliographic Details

Published in:	Tourism and Hospitality Management
Main Authors:	Nuno Sousa, Elisa Alén, Nieves Losada, Miguel Melo
Format:	Article
Language:	English
Published:	Faculty of tourism and hospitality management 2024-06-01
Subjects:	tourism virtual reality qda toe tourist companies;
Online Access:	https://thm.fthm.hr/images/issues/vol30no2/10_Sousa_Al_n_Losada_Melo