Framing sustainable food production technologies with videos – data from an experiment with German consumers

This pre-registered dataset was generated to investigate the effect of framing on consumer acceptance of beneficial soil-microbes in tomato production. For this purpose, an online experiment was conducted with 754 consumers in Germany in 2022. A market research agency recruited participants from the...

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Bibliographic Details

Published in:	Data in Brief
Main Authors:	Ursula Ploll, Nina Weingarten, Monika Hartmann
Format:	Article
Language:	English
Published:	Elsevier 2024-08-01
Subjects:	Consumer acceptance Videos Implicit attitude Information framing Agricultural innovation
Online Access:	http://www.sciencedirect.com/science/article/pii/S2352340924006620