THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER EXPERIENCE ON REPURCHASE INTENTION: A STUDY OF TOKOPEDIA APPLICATION USERS IN DENPASAR CITY

Repurchase intention is the desire to make a repurchase in the future. Looking at the phenomenon, this research examines the Influence of service quality and customer experience on repurchase intentions on the Tokopedia application, with customer satisfaction as a mediating variable. This research a...

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Bibliographic Details

Published in:	Russian Journal of Agricultural and Socio-Economic Sciences
Main Authors:	Wikantara I W.A., Suasana I G.A.K.G., Suprapti N.W.S., Widagda I G.N.J.A., Aksari N.M.A.
Format:	Article
Language:	English
Published:	iVolga Press 2024-03-01
Subjects:	customer satisfaction service quality customer experience repurchase intention
Online Access:	http://rjoas.com/issue-2024-03/article_02.pdf