ADVERTISING AS MEAN OF MANIPULATION OF PEOPLE

The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it’s not firmly delimited by other notions from the same sp...

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Bibliographic Details
Published in:Management Intercultural
Main Author: Camelia PAVEL
Format: Article
Language:French
Published: Romanian Foundation for Business Intelligence 2014-04-01
Subjects:
Online Access: https://seaopenresearch.eu/Journals/articles/MI_30_19.pdf