The local gastronomy as a tool of marketing of a destination: Case of the Republic of Serbia
The aim of this paper is to examine the image of Serbian local gastronomy from the perspective of foreign tourists in cities of Belgrade and Novi Sad in the Republic of Serbia. The starting hypothesis is: There is a positive image of local gastronomy in Serbia from the perspective of foreign tourist...
| 出版年: | Marketing (Beograd. 1991) |
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| 主要な著者: | , , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Srpsko udruženje za marketing
2016-01-01
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| 主題: | |
| オンライン･アクセス: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2016/0354-34711604305V.pdf |