Analysis The Influence of Country of Origin and Brand Image on Purchase Intentions through Customer Uncertainty (Study Case on OPPO Smartphone)

Changes in trade activities have occurred as a result of changing times, and technical improvements have benefited corporations or business players in extending or growing markets that are no longer restricted to a single nation but may penetrate other countries. The emergence of foreign products, s...

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Bibliographic Details

Published in:	Jurnal Studi Manajemen Organisasi
Main Authors:	Javier Berliando, Amie Kusuma Wardhani
Format:	Article
Language:	English
Published:	Universitas Diponegoro 2022-12-01
Subjects:	country of origin, brand image, customer uncertainty, purchase intention.
Online Access:	https://ejournal.undip.ac.id/index.php/smo/article/view/56401