Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis

Mobile banking applications (apps) have become crucial in maintaining financial services accessibility during the COVID-19 pandemic. This study leverages the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine Malaysian millennials' behavioral intentions toward mobile banking...

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Bibliographic Details
Published in:Digital Business
Main Authors: Mahfuzur Rahman, Hew Pow Yee, Md. Abdul Kaium Masud, Md. Uzir Hossain Uzir
Format: Article
Language:English
Published: Elsevier 2024-12-01
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666954424000164