FEATURES OF BUSINESS INNOVATION IMPLEMENTATION IN THE EU ENTERPRISES IN THE CONTEXT OF ECONOMIC INSTABILITY AND RESOURCE CONSTRAINTS

In the context of increased instability in the global economy due to the COVID-19 pandemic and the full-scale war in Ukraine, enterprises in different countries face significant resource constraints. Therefore, the implementation of new organizational, managerial, and marketing methods, which are...

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Bibliographic Details

Published in:	Academy Review
Main Authors:	Iryna V. Taranenko, Anastasiia D. Mostova, Hanna V. Shcholokova
Format:	Article
Language:	German
Published:	Alfred Nobel University 2025-07-01
Subjects:	economic instability resource constraints eu enterprises business innovation product innovation business process innovation
Online Access:	https://acadrev.duan.edu.ua/images/PDF/2025/2/17.pdf