ADVANTAGES OF RETAIL STRATEGIES FOR ASSORTMENT LINE DIFFERENTIATION
Modern retailers differentiate the offered assortment composition horizontally or vertically in order to meet the different, specific and heterogeneous customer requirements. The main purpose of this paper is to interpret basic theoretical and methodological assumptions regarding the nature of strat...
| Published in: | Trakia Journal of Sciences |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2020-12-01
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| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/TJS%20-%20Suppl.1,%20Vol.18,%202020/71_S.Petrova.pdf |