Strategic approach of brand creation (as an example Sumy)

Strategic approach of brand creation is revealed in the article. A detailed description of the stages of development and implementation of strategies is presented and classification of branding models are provided in article. The stages of branding are shown on the example of Sumy.

書誌詳細

出版年:	Marketing i Menedžment Innovacij
主要な著者:	O.A. Bilovodska, N.V. Gaidabrus
フォーマット:	論文
言語:	英語
出版事項:	Sumy State University 2012-06-01
主題:	brand of city branding strategy evaluation of city brand cities models of branding
オンライン･アクセス:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_22_31.pdf