A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr
Abstruct: The development of telecom companies in the world and the maturity of markets of such services, the management of customer loyalty has become a major concern in the company. This research is trying to provide a model for mobile service customer loyalty considering the customer equity, valu...
| Published in: | تحقیقات بازار یابی نوین |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | Persian |
| Published: |
University of Isfahan
2014-01-01
|
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-118-4&slc_lang=en&sid=1 |