Identifying of risks in pricing using a regression model of demand on price dependence

The aim of the article. The main purpose of the article is to describe scientific and methodological approaches of determining the price elasticity of demand as a regression model based on the price and risk assessment of price variations on the received model. The results of the analysis. The stud...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	Marketing i Menedžment Innovacij
المؤلف الرئيسي:	O.I. Yashkina
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Sumy State University 2016-09-01
الموضوعات:	regression dependence of demand on price model of the price depending on the price elasticity of demand risk assessment in pricing optimal price for innovative products marginal analysis in pricing
الوصول للمادة أونلاين:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_3_76_86.pdf