PENGARUH KREATIVITAS IKLAN, MOTIVASI PEMROSESAN, DAN INTERAKSI DI SOSIAL MEDIA TERHADAP NIAT PEMBELIAN PT GOJEK TOKOPEDIA TBK

There are a lot of companies recently transform to technological field, one of them is Gojek from PT Gojek Tokopedia Tbk. Purchase intention is one of the expected by every company. In order to achieve it, strategies in social media such as creative advertising and interaction have been done by a l...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Jurnal Performa
المؤلفون الرئيسيون: Josia Pranata Buon, Tommy Christian Efrata
التنسيق: مقال
اللغة:الإندونيسية
منشور في: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2025-04-01
الموضوعات:
Divergence
Relevance
Interaction
Purchase Intention
Creativity ad
الوصول للمادة أونلاين:https://journal.uc.ac.id/index.php/performa/article/view/3986

الانترنت

https://journal.uc.ac.id/index.php/performa/article/view/3986

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