‘Visit Greece and Live your Myth’. The Use of Classical Antiquity by the Greek National Tourism Organization

This paper examines the uses of Classical Antiquity in modern advertising through a revision of the posters and campaigns established by the Greek National Tourist Organization in the 20th and 21st centuries. The study shows how Greek tourism takes recourse to the notions of continuity and being the...

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Bibliographic Details

Published in:	thersites. Journal for Transcultural Presences & Diachronic Identities from Antiquity to Date
Main Author:	Helena González-Vaquerizo
Format:	Article
Language:	German
Published:	Universität Potsdam 2018-05-01
Subjects:	Classical Antiquity Brand Advertising Greek National Tourist Organization (GNTO) Posters Campaigns
Online Access:	https://www.thersites-journal.de/index.php/thr/article/view/67