Relationship intention amongst clothing retail customers: An exploratory study
Orientation: Increasing competition has resulted in clothing retailers placing more emphasis on expensive relationship marketing tactics to retain customers. The retailers often use customers’ loyalty programme membership and the duration of their support to identify and target them in relationship-...
| Published in: | Acta Commercii |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2015-08-01
|
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/302 |