Decisions and Coordination of Green Supply Chain Considering Big Data Targeted Advertising
The application of big data targeted advertising in the green supply chain makes the green marketing of products more accurate and effective. This paper applies game theory to study the decisions and coordination issues of a green supply chain in which the online retailer conducts big data targeted...
| Published in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-07-01
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| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/17/3/53 |