Il linguaggio del silenzio nella comunicazione pubblicitaria della moda e del lusso: un'indagine semiotica

<p>Abstract - The luxury fashion is an important industry from both the economic and socio-cultural perspectives, since the high sales volume marks it as a crisis-proof sector, where the luxury fashion brands trigger specific cognitive, emotional, and behavioural effects on their end users. Ye...

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Bibliographic Details

Published in:	Lingue e Linguaggi
Main Authors:	Cesare Amatulli, Gianluigi Guido, Pietro Luigi Iaia, Simona Aquaro
Format:	Article
Language:	German
Published:	Università del Salento 2015-07-01
Subjects:	Semiotics English Linguistics Multimodal Construction and Interpretation of Print Advertising Luxury fashion industry Luxury fashion brands
Online Access:	http://siba-ese.unisalento.it/index.php/linguelinguaggi/article/view/14735