THE ROLE OF BRAND TRUST IN MEDIATING INFLUENCE OF SOCIAL MEDIA MARKETING AND EWOM ON CULINARY PURCHASE DECISION IN BALI: A STUDY OF @FOODBALI SOCIAL MEDIA FOLLOWERS

The rapid growth in the number of restaurants in the city of Denpasar provides many alternative choices for consumers, so they need information as a reference, one of which is through social media which can help encourage consumer purchase decision. The large number of consumers looking for culinary...

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Bibliographic Details

Published in:	Eurasia: Economics & Business
Main Authors:	Kusumasari N.M.I., Ekawati N.W., Piartrini P.S., Aksari N.M.A.
Format:	Article
Language:	English
Published:	iVolga Press 2023-12-01
Subjects:	social media marketing ewom brand trust purchase decision
Online Access:	http://econeurasia.com/issue-2023-12/article_02.pdf