The importance of compatibility of Customer Relationship Management, e-marketing, and e-commerce information systems to improve business efficiency

In the conditions of dynamic global market competition, some elements of business activities, such as sales, marketing, creation of leads and loyal customers, represent some of the most important elements of a successful, efficient and sustainable business, perhaps even more important than the produ...

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Bibliographic Details

Published in:	Tekstilna industrija
Main Authors:	Dimitrijević Dragan, Dimitrijević Natalija, Adamović Živoslav
Format:	Article
Language:	English
Published:	Union of Textile Engineers and Technicians of Serbia, Belgrade 2024-01-01
Subjects:	customer relationship management e-marketing e-commerce information systems fashion industry
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2024/0040-23892404051D.pdf