Pro-LGBTQIAP+ counterintuitive communication toward the consumer

Purpose – The study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause. Design/methodology/approach – The theoretical framework focused on marketing communication, counterintuitive communication and the insertion of the LGBTQIAP+ issue in them. A hypoth...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:REGE Revista de Gestão
المؤلفون الرئيسيون: Taís Pasquotto Andreoli, Bárbara Assis Vieira
التنسيق: مقال
اللغة:البرتغالية
منشور في: Emerald Publishing 2024-07-01
الموضوعات:
Marketing communication
Counterintuitive communication
LGBTQIAP+ communication
Consumer behavior
الوصول للمادة أونلاين:https://www.emerald.com/insight/content/doi/10.1108/REGE-04-2022-0048/full/pdf

الانترنت

https://www.emerald.com/insight/content/doi/10.1108/REGE-04-2022-0048/full/pdf

مواد مشابهة