THE IMPACT OF ENVIRONMENTAL KNOWLEDGE AND SELF-TRANSCENDENCE TOWARD GREEN PURCHASE INTENTION ON STUDENTS

The increasing number of consumers’ purchase intention on green products can be seen through the rising number of individuals who are willing to pay more for these products, and it proves this problem has attracted the attention of many circles. This article aims to examine what factors can influenc...

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Bibliographic Details

Published in:	AGRISE
Main Authors:	Nisrina Qotrunnada, Hery Toiba, Fitrotul Laili, Dwi Retno Andriani, Budi Setiawan
Format:	Article
Language:	English
Published:	University of Brawijaya 2023-04-01
Subjects:	environmental knowledge self-transcendence green product purchase intention consumer behavior
Online Access:	https://agrise.ub.ac.id/index.php/agrise/article/view/1127