SATISFACTION AS MEDIATORS OF THE RELATIONSHIP BETWEEN MOTIVATION AND LOYALTY OF DIVING TOURISTS TO BALI

This study was conducted to determine the relationship between extrinsic motivation, satisfaction with the product loyalty and loyalty to the service provider either directly or indirectly. Intrinsic and extrinsic motivations of tourists were used as predictors in determining the tourist loyalty thr...

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Bibliographic Details

Published in:	E-Journal of Tourism
Main Authors:	I Wayan Suardana, I Komang Gde Bendesa, Made Antara
Format:	Article
Language:	English
Published:	Universitas Udayana 2014-03-01
Subjects:	motivation, satisfaction, product loyalty and service loyalty
Online Access:	http://ojs.unud.ac.id/index.php/eot/article/view/16513