The Greenwashing Paradox: Signal Degradation and the Rise of Heuristic Substitution

The increasing number of sustainability claims may reduce the perceived reliability of formal eco-labels, creating an environment in which greenwashing can erode institutional trust. This study explores how consumers navigate significant information asymmetry when standardized environmental signals...

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Bibliographic Details
Published in:Administrative Sciences
Main Authors: Katalin Nagy-Kercsó, Sándor Kovács, Lei Zha, Enikő Kontor
Format: Article
Language:English
Published: MDPI AG 2026-05-01
Subjects:
greenwashing
signaling theory
heuristic substitution
consumer skepticism
Online Access:https://www.mdpi.com/2076-3387/16/5/223

Internet

https://www.mdpi.com/2076-3387/16/5/223

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