Designing marketing and sales strategies model in the chain stores industry
Introduction: The evolution of the international retail industry is to move from individual stand-alone stores that sell limited products to chain stores that offer more diverse product categories on a more economical scale. Thus, the chain store industry is one of the newer forms of offering fast-m...
| الحاوية / القاعدة: | مطالعات مدیریت راهبردی |
|---|---|
| المؤلفون الرئيسيون: | , , , |
| التنسيق: | مقال |
| اللغة: | الفارسية |
| منشور في: |
Iran Strategic Management Society
2023-03-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.smsjournal.ir/article_148428_28fd857a3298c428accf51693107ebf0.pdf |