Designing marketing and sales strategies model in the chain stores industry

Introduction: The evolution of the international retail industry is to move from individual stand-alone stores that sell limited products to chain stores that offer more diverse product categories on a more economical scale. Thus, the chain store industry is one of the newer forms of offering fast-m...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	مطالعات مدیریت راهبردی
المؤلفون الرئيسيون:	Ali Mansouri kermanshahi, Mehdi Haghighi Kaffash, Zohreh Dehdashti Shahrokh, Shahram Khalil Nezhad
التنسيق:	مقال
اللغة:	الفارسية
منشور في:	Iran Strategic Management Society 2023-03-01
الموضوعات:	marketing strategy sales strategy chain store content analysis competitive environment
الوصول للمادة أونلاين:	https://www.smsjournal.ir/article_148428_28fd857a3298c428accf51693107ebf0.pdf

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