The Influence of Biospheric Values and Green Advertising on Green Product Purchase Intention with Green Product Values as Intervening

This research discusses the influence of Biospheric Values and Green Advertising on Green Product Purchase Intention, with Green Product Values as an intervening variable. Data for this research were collected using a quantitative approach with a questionnaire method. The data used were primary data...

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Bibliographic Details

Published in:	Southeast Asian Business Review
Main Authors:	Raihan Wiratama, Dyah Sugandini
Format:	Article
Language:	English
Published:	Department of Management, Faculty of Economics and Business, Universitas Airlangga. 2024-09-01
Subjects:	biospheric values green advertising green product values green product purchase intention
Online Access:	https://e-journal.unair.ac.id/SABR/article/view/55329