The Effect of Utilitarian and Social Motives on the Perception of the Quality of the Mobile Phone Application Brand through the Value and Type of Use by Tourists (Snap Food Case Study)

Abstract Today, mobile phones have become one of the main features of modern life, and mobile phone manufacturers have provided more features to facilitate communication in the new era. On the other hand, organizations and companies are increasingly using dedicated mobile phone applications to in...

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Bibliographic Details

Published in:	گردشگری و اوقات فراغت
Main Authors:	Yazdan Shirmohammadi, Neda Sotoudeh
Format:	Article
Language:	English
Published:	University of Science and Culture 2025-03-01
Subjects:	marketing mobile applications consumer snap food tourism
Online Access:	https://tlj.usc.ac.ir/article_219389_c3ae22c2419ed8531d794792fe25d52c.pdf