Comparison as a way of emotional representation of information in advertising text
We investigate hidden comparisons that are relevant for advertising texts, created on the basis of lexical superlatives – marker words with an estimated value of high quality, superiority, originality, uniqueness, ideality, exemplaryness, etc. We show that the use of such hidden comparisons, not rel...
| Published in: | Неофилология |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Derzhavin Tambov State University
2021-06-01
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| Subjects: | |
| Online Access: | https://neophilology.elpub.ru/jour/article/view/151 |