Prioritizing appropriate attractions for city branding (Case study of Tehran city)

Urban tourism competition has intensified due to the similarity of services and facilities among cities. Thus, creating a strong and effective brand known as urban branding has become crucial for differentiation. This study aims to identify and prioritize the most influential criteria and sub-criter...

Full description

Bibliographic Details

Published in:	گردشگری و اوقات فراغت
Main Authors:	Rohollah Farahanian, Bahar Beishami, mostafa mahmoudi
Format:	Article
Language:	English
Published:	University of Science and Culture 2025-07-01
Subjects:	tourist attractions urban tourism city branding destination branding
Online Access:	https://tlj.usc.ac.ir/article_230206_1631bcbe7498d60884979b2118d0b0f5.pdf?lang=en