Leveraging AI-generated and human-generated content for maximized user engagement in contentpreneurs’ innovation and creativity

Abstract The rapid expansion of digital content has transformed engagement dynamics. Despite their growing influence, the impacts of AI-generated content (AIGC) and human-generated content (HGC) on user engagement (UE) via contentpreneurs’ innovation and creativity remain insufficiently explored. Ad...

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Bibliographic Details
Published in:Journal of Innovation and Entrepreneurship
Main Authors: M. Eshaq Stanikzai, Ella Mittal
Format: Article
Language:English
Published: SpringerOpen 2025-08-01
Subjects:
Digital transformation
Audience interaction
Sustainable content strategies
Monetization
Human–AI collaboration
Online Access:https://doi.org/10.1186/s13731-025-00529-1

Internet

https://doi.org/10.1186/s13731-025-00529-1

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