Online dating apps as a marketing channel: a generational approach

Purpose – This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach – A total of 411 Tinder users’ reactions were obtained...

詳細記述

書誌詳細

出版年:	European Journal of Management and Business Economics
主要な著者:	Paulo Rita, Ricardo Filipe Ramos, Sérgio Moro, Marta Mealha, Lucian Radu
フォーマット:	論文
言語:	英語
出版事項:	Emerald Publishing 2021-02-01
主題:	Social media Marketing communication channel Online dating apps Tinder Text mining Sentiment analysis
オンライン･アクセス:	https://www.emerald.com/insight/content/doi/10.1108/EJMBE-10-2019-0192/full/pdf