Factors in consumers' purchase intention for Gejia batik

In China's vigorous development and inheritance of intangible cultural heritage, the sustainability and acceptability of intangible cultural heritage products have become a controversial subject. This study aims to explore the relationship between batik product qualia factors and the purchase i...

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Bibliographic Details
Published in:Heliyon
Main Authors: Xizhen Li, Nurul Hanim Romainoor, Zhiqin Sun
Format: Article
Language:English
Published: Elsevier 2024-01-01
Subjects:
Intangible cultural heritage
Gejia batik
Purchase intention
Qualia
Attitude
Product
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023102933

Internet

http://www.sciencedirect.com/science/article/pii/S2405844023102933

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