Potenzialità glottodidattiche della comunicazione pubblicitaria
The aim of the present article is to shed the light on educational aspects which can be obtained by the exploration of an authentic, advertising material. The analysis attempts to demonstrate how communicative and linguistic characteristics, argumentative patterns, rhetorical figures and cultural a...
| Published in: | Studia Romanica Posnaniensia |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | Catalan |
| Published: |
Adam Mickiewicz University
2020-06-01
|
| Subjects: | |
| Online Access: | https://pressto.amu.edu.pl/index.php/srp/article/view/24139 |