Linking supply chain management practices to customer relationship management objectives: a proposed framework

This research proposes a framework linking supply chain management (SCM) practices to customer relationship management (CRM) objectives through better organizational performance. First, critical review was conducted to identify the relationship between SCM practices and organizational performance....

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Bibliographic Details

Published in:	Business: Theory and Practice
Main Authors:	Nourhan Ahmed Saad, Sara Elgazzar, Sonja Mlaker Kac
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2022-04-01
Subjects:	supply chain management organization performance customer relationship management objectives supply chain management practices
Online Access:	https://jau.vgtu.lt/index.php/BTP/article/view/15475