Determinants of voters behaviour and voting intention: The mediating role of social media

The dominant media ideology argues that the successful application of social media engagement in commercial marketing has the potential to influence customers buying decisions by X percentage. This can equally play a pivotal role in voters` voting decisions. Political marketing research scholars hav...

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Bibliographic Details

Published in:	Cogent Business & Management
Main Authors:	Zakari Bukari, Abu Bakar Abdul Hamid, Hishamuddin Md. Som, Md. Uzir Hossain Uzir, Shani Bashiru, Lawrencia Agyepong, Sebrina Kafui Tsagli, Hussam Al Halbusi
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2023-12-01
Subjects:	Social medial voters` behaviour voting intention
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2022.2140492