Links Between the Psychological Impact of Advertisement Breaking Stereotypes, Self-congruence and Brand Attitude
Stereotypes are an integral part of the societal context, encompassing many different social and demographic groups. According to Bordalo et al. (2016), there are three broad approaches to stereotypes, one of which is sociological, most commonly used in the field of marketing research. From a socio...
| 出版年: | Vilnius University Open Series |
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| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Vilnius University Press
2022-10-01
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| 主題: | |
| オンライン･アクセス: | https://www.zurnalai.vu.lt/open-series/article/view/29607 |