Enhancing Baghdad City’s reputation through city branding
Reputation is considered one of the most valuable assets for cities as an intangible resource that significantly contributes to enhancing competitive advantage. Reputation helps cities to differentiate themselves and stand out in the global market to stimulate investment and attract various stakehol...
| Published in: | Ain Shams Engineering Journal |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2090447924005616 |