Rabbani's Brand Ambassador Influence the Purchasing Decisions during Covid 19 Pandemic

CV. Rabbani Asysa or better known as Rabbani is a garment company that produces Muslim clothing for men, women, children and adults. With its brand “Professor Kerudung Indonesia”. Rabbani is the first company to produce the first and largest instant headscarves in Indonesia.In the current Covid 19 p...

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Bibliographic Details
Published in:Majalah Ilmiah Bijak
Main Author: Fauziah Yanis
Format: Article
Language:Indonesian
Published: Institut Ilmu Sosial dan Manajemen STIAMI 2021-03-01
Subjects:
Online Access:https://ojs.stiami.ac.id/index.php/bijak/article/view/1212