Uncovering the Complexity of Customer Loyalty in Islamic Banks: The Relationship between Service Quality, Experience, and Brand Image through Customer Satisfaction

The Islamic banking sector in Indonesia, especially after the merger of Bank Syariah Indonesia (BSI) in 2021, has shown tremendous growth. However, maintaining customer loyalty remains a significant challenge in this competitive landscape, with various factors potentially affecting customer retenti...

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Bibliographic Details

Published in:	Indonesian Journal of Islamic Economics and Finance
Main Authors:	Silvia Nur Laili, Irmayanti Hasan
Format:	Article
Language:	English
Published:	Institut Agama Islam Sunan Giri Ponorogo 2024-12-01
Subjects:	Islamic Banking; Customer Loyalty; Service Quality; Customer Experience; Brand Image; Customer Satisfaction
Online Access:	https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/6486