How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania

In the digital age, retailers face umpteen challenges, finding it increasingly difficult to fulfil the customer requirements. Studying the most trusted online stores in Romania, the authors aimed to identify the opportunities and the challenges for retailers in the connected consumer’ journey, analy...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Eliza Nichifor, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Adrian Trifan
Format:	Article
Language:	English
Published:	MDPI AG 2021-04-01
Subjects:	mobile page speed in-between touchpoints customer journey mobile commerce connected consumer consumer experience
Online Access:	https://www.mdpi.com/0718-1876/16/5/77