THE EFFECT OF RELIGIOSITY MODERATION TO HALAL LOGO ON INCREASING MUSLIM PURCHASE INTENTION IN JAKARTA

Studying on sales of products that have Halal Logo are very attractive in Indonesia, putting Halal Logo on products are expected to improve consumers purchase intention. This study examines the effect of religiosity moderation to halal logo increasing purchase intention especially in Muslims consume...

Full description

Bibliographic Details
Published in:Russian Journal of Agricultural and Socio-Economic Sciences
Main Authors: Notodisurjo P.S., Syah T.Y.R., Anindita R.
Format: Article
Language:English
Published: iVolga Press 2019-05-01
Subjects:
Halal
logo
intrinsic religiosity
extrinsic religiosity
purchase intention
Online Access:https://rjoas.com/issue-2019-05/article_17.pdf

Internet

https://rjoas.com/issue-2019-05/article_17.pdf

Similar Items