Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory

Studying customers’ value co-creation of using fintech Islamic banking services has been a trend of Islamic bank managements to obtain value, competitive advantages, growth, and sustainability. This work endeavors to explore the role of applying artificial intelligence and big data technologies on v...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Amineh Khaddam, Hasan Alhanatleh
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2024-12-01
Subjects:	artificial intelligence capabilities bank big data capabilities fintech Islamic Jordan
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21267/IM_2024_04_Khaddam.pdf