Are all customers really the same? Comparing service quality and satisfaction between residential and business telecommunications customers

Orientation: The study focused on the moderating role of the type of customer on the relationship between service quality and customer satisfaction. Research purpose: The study sought to examine differences in the relationship between service quality and customer satisfaction because of the type of...

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Bibliographic Details

Published in:	Acta Commercii
Main Authors:	Charles Makanyeza, Darlington Mumiriki
Format:	Article
Language:	English
Published:	AOSIS 2016-06-01
Subjects:	Customer Satisfaction Dimensions of Service Quality Services Marketing Service Quality Telecommunications Service
Online Access:	https://actacommercii.co.za/index.php/acta/article/view/348